Following extensive customer research on UK Sage customers, Sage are taking a complete overhaul to their approach when it comes to branding. The new branding is coming into effect throughout 2007. The first step, which Sage have already implemented, is the new Sage logo:


We will keep you informed of the other changes that come into place. These include:

- The loss of "Line" out of the Sage product names. "Sage Line 50" will become "Sage 50"
- New illustations on the product boxes. No more stock photography.